Who we are

We are William Reed.

We are a global media group delivering exceptional content through events, digital, data & insight.

From agribusiness, nutraceuticals, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success.

We have offices in Gatwick, Brighton & London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley / Brighton office and to work remotely for the rest of the week.

We are looking for a Group Commercial Director to lead and transform our commercial strategy across the global agri-tech, food ingredients, processing, and nutrition sectors. In this critical leadership role, you will be responsible for managing and expanding significant sales revenue while integrating two established sales functions into a cohesive and high-performing team, optimising collaboration and operational efficiency.

As the Group Commercial Director, you will oversee digital and event sales, including sponsorships and delegate sales, while leading a talented global sales team of 40 professionals located across our offices in Crawley, Brighton, Chicago, Singapore, and Montpellier. This position requires an experienced sales leader with a proven track record of driving creative initiatives and achieving data-driven results. You will play a key role in developing deep market knowledge and relationships, guiding strategic growth initiatives that align with our vision.

Your ability to manage change and integrate diverse teams across our international locations will be crucial in navigating the complexities of this role and achieving ambitious goals. If you are ready to make a significant impact in a transformative leadership position, we encourage you to apply.

What you'll be doing:

• Develop and execute a global commercial strategy to achieve business objectives and maximise revenue while identifying new market opportunities for growth.
• Work strategically with cross-functional teams and key stakeholders to enhance operational effectiveness and drive business success.
• Utilise business intelligence and CRM tools such as Salesforce to inform decision-making, optimise performance, and establish key performance indicators (KPIs) to measure success.
• Conduct market research and competitive analysis to stay ahead of industry trends and identify growth opportunities while forecasting sales performance.
• Build and maintain strong relationships with key customers and stakeholders, overseeing customer service initiatives to ensure exceptional satisfaction and loyalty.
• Develop and implement strategies to enhance customer retention and engagement across global markets.
• Foster a culture of innovation within the commercial team, encouraging creative solutions and continuous improvement.
• Drive innovation by maximising the use of resources and technology, such as Salesforce, to enhance commercial operations, while leading the development and launch of new products and services in collaboration with cross-functional teams.
• Promote a collaborative, inclusive, high-performance culture that maximises team engagement, feedback, and development.
• Review and recommend commission and incentive schemes designed to facilitate success and drive accountability.

• Proven experience of successfully driving revenue growth on a global scale
• Specialism in media, digital and events sales.
• Strong analytical skills and experience with data-driven decision-making.
• Exceptional leadership and team integration capabilities.
• Excellent communication and interpersonal skills, with a customer-centric mindset.
• Proficiency in Salesforce, with experience in leveraging its capabilities for maximise performance.
• Innovative thinker with a passion for leveraging technology and new business models.
• Expertise in leading and managing change initiatives, with a focus on engagement.

Company Benefits Include:

• 25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working
• Contributory Pension
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates.
• Cycle to Work Scheme
• Electric Car Scheme

Why work for us:

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.